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Fresh Effects reaches out to a younger woman's needs.
January 1, 2013
By: TOM BRANNA
Editor
Olay gets that millennials need skin care that keeps up with their 24/7 lifestyle. Therefore, the brand presents Fresh Effects ($4.99-$12.99), a full line of skin care products that “gives them everything they want, and none of what they don’t,” according to the company. A power brush, refreshing cleansers and hydrating moisturizers are designed to provide “unstoppable freshness” that lasts all day. Olay Fresh Effects collection will be available nationwide in Janua...
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